Marketer, Community Builder, Business Advisor 

Founder Bio

Passionate about marketing and helping businesses grow, Jenn started her professional career in 1993 as a corporate planner. Since most organizations were not yet aware of the power of the Internet, she worked closely with sales managers and teams and taught them how the web could be leveraged to increase visibility and generate increased business. Focusing on flexibility and expansion, Jenn has helped over 40 businesses extend their brand and customer service worldwide but has also coached managers on developing seamless strategies for the growth and protection of their online reputation. As someone who thrives on challenges, she makes it a point to understand the goals and objectives of each business or brand and follow a result-oriented approach to get the job done no matter what it takes.

​

Constantly on the lookout for opportunities that would help Jennifer grow and become better at her work, she also managed to help plan signature client-based events as a lead planner for Super Bowl, NASCAR, and Masters Golf Tournaments. Since being off the road, Jenn has 20 + years' experience in humanizing brands to foster deeper connections with customers nationwide. Increasing brand awareness is what she excels at. Retaining long term customers for the long haul is her specialty, customers for life. Some examples of her work include:

​

• Hardware Store Manager at local family-owned independent home improvement store. Echoing the owner's passion for customer service we exemplified our customer service to set us apart from the competition. Jenn managed the day-to-day operations of the hardware store; being responsible for maximizing store sales and profitability, along with managing expenses while ensuring that the store is optimally stocked and merchandised. She also developed marketing strategies to effectively communicate merchandise and sales promotions. ​

​​

• Consultant/business advisor for the Indiana Small Business Development Center helping Northwest Indiana small businesses with their marketing, communications and branding efforts.  

​

• Marketing Communications Director at an independent insurance agency, with the responsibility for marketing strategies and external communications. Reintroducing a brand in existence since 1940’s. She is hardcore about quality, customer service and brand marketing. In doing so, she continuously monitored marketing trends and kept a close eye on competition in the marketplace, ensuring that their products and services resonate with current and potential customers.

​

• Chief Marketer and Sales Planner at local concrete raising company with the responsibility of launching a new brand and an innovative solution to The Region to level uneven concrete. Pitched a partnership with condo associations to bring core services to the complex to raise uneven concrete. This resulted in additional revenue and corrected sidewalks to fix tripping hazards. Along with securing municipal work to save towns money in fixing sidewalks (instead of replacing) in school zones.

 

Jenn's greatest strengths are her creativity, drive, writing, and leadership. She thrives on challenges, particularly those that can expand the company reach. She supports company objectives through expert planning, negotiations, and flawless execution. As an advocate of education and helping in any way possible, Jenn was a Certified Mentor with SCORE | NW Indiana 2015 - 2021 which is focused on mentoring small businesses in marketing. She is also a repeat entrepreneur presenter at the “1 Million Cups” program which is designed to help small businesses launch and accelerate in the corporate stratosphere.

​ 

Among her personal attributes, she is responsible, positive in outlook, committed to excellence, personally magnetic AND super passionate about marketing!

​

Her efforts as a leader, teacher, activist, and innovator were recognized by Facebook, and Jenn was handpicked to visit their headquarters to review product innovation and talk about growth within community (online and offline) with other worldwide leaders. As someone with a proven track record with community involvement and steering businesses towards growth, Jenn collaborated about building meaningful connections and communities centered on common goals and objectives. Her experience as an educator and trendsetter also put her in a position to speak about building a brand’s reputation both online and offline to various groups.

​

Jenn is an active member of a local chapter of Lions Club International and 2021 winner for Influential Women of the Year in Marketing/Media for Northwest Indiana Influential Women Association! She is active in several Facebook super user community groups! In her spare time, she enjoys reading, huge fan of cooking and loves to go camping!

​

Social Media Nut | Curator | Strategist

​